Branded Collateral for McNeil & Company
Visually Dynamic Marketing Material Helps McNeil Stand Out
McNeil & Company (McNeil), formed in 1989, provides insurance and risk management services to emergency service organizations in New York. McNeil provides specialized hands-on product design, risk management, underwriting, and claims expertise to its clients.
McNeil engages CS Designworks for outsourced design solutions for its various insurance products including the BISA Insurance Program for tradesmen, the Penflex Program servicing Fire and EMS, Claims Services, ESIP which covers Volunteer Firefighters, Cannabis Industry Risk Management, and Animal Keepers, which insures animal welfare organizations.
CS Designworks created unique designs that define a visual brand for its products, making them stand out from the competition. The designs are simple yet visually striking, effectively conveying clear messaging. All the designs feature a diagonal graphic with dramatic duotone photography which helps connect to their targeted industries.
The marketing collateral is mailed or handed out at trade shows. The McNeil team works collaboratively with CS Designworks to turn around these items in a timely fashion, as many of the pieces are deadline sensitive and event centric.
"It is a pleasure working with McNeil as its outsourced design partner. They are a growing niche insurance firm that is a leader in their field and depend on visual branding that is on point and tells their story."
— Nick Chiechi, Creative Director
Design is a solution to a problem. Art is a question to a problem.
JOHN MAEDA