Folks Insurance Taps Into Cemetery Market
Cemetery Insurance Does Not Have to Be Scary
Folks Insurance Group, a Long Island full service agency, saw an opening in the Funeral and Cemetery marketplace and wanted to make a memorable impression to its potential client. After a comprehensive brainstorming session and considering Folks' audience is not too large and highly targeted, it was determined a direct mail campaign coupled with a supporting email campaign would deliver the greatest impact.
CS Designworks came up with a branded dimensional mailer. Deciding that a 3M Post-It paper cube would have long lasting presence, CSD crafted the message “Insurance Does Not Have to be Scary” to go along with the audience. A small brochure that showcased a client testimonial sealed the deal. And for maximum awareness, CSD developed a coordinated series of email blasts.
Recognizing the need is the primary condition for design.
Charles Eames