Video Brochure Helps C&W Acquire Massey Knakal
Synergy
Cushman & Wakefield, the world's largest private commercial real estate firm, was looking to shore up its market position by acquiring top Capital Markets firm Massey Knakal. C&W wanted to pull out all of the stops for this important endeavor and it was determined that a personalized video packaged in a video brochure would make a personal and memorable impression.
CS Designworks was brought in to the fold to help make this vision a reality. Our first order of business was to develop a storyboard that gave a clear framework. Then with a combination of motion graphics, provided footage and audio, we made it all happen. The video was presented in one of our favorite tools, the video brochure. This 8 minute video presentation hit the mark, in fact, the merger was announced several weeks later. We’d like to think we had something to do with this.
Tell a story. Make it true. Make it compelling. And make it relevant.
Rand Fishkin