New Website Showcases Premier Event Space in the Heart of NYC

Setting the Table for Success

CS Designworks is proud to continue its long-standing partnership with HJ Kalikow, developing a new digital presence for Club 101, an exclusive membership-based club located at the prestigious 101 Park Avenue. This marks the third website we’ve created for the Kalikow family, adding to the portfolio of 101Park.com and HJKalikow.com, each crafted to showcase the Kalikow brand's influence on New York City real estate.

Showcasing a Reimagined Space and Expanding Awareness

With a recent multi-million-dollar renovation, Club 101 has elevated its interiors and services to better serve Manhattan’s business community. The renovation includes a sleek new decor with contemporary furnishings, expanded reception spaces, and a fully modernized kitchen featuring professional-grade appliances to ensure an outstanding culinary experience for every event. With these upgrades, Club 101 aims to position itself as a premier destination for corporate gatherings, philanthropic events, and exclusive social functions in New York.

The primary objective of the website redesign was to promote Club 101's versatile event space, which, while highly exclusive, has often remained under the radar. Club 101’s 12,000 square feet of space, including twenty-foot-high ceilings and flexible layouts, can accommodate events of up to 300 guests. The venue features multiple breakout rooms, offering privacy and flexibility for meetings, luncheons, seminars, and larger gatherings.

A Collaborative Approach to Digital Development

CS Designworks approached the Club 101 website with our signature collaborative process. Our team worked closely with Club 101’s leadership, including general manager Gilles Guillou,  and Kathryn Kalikow, who spearheaded the recent renovation, to ensure the site reflected the sophisticated, welcoming environment that guests experience in person. By leveraging our custom WordPress development capabilities, we created a responsive, user-friendly website that is both easy for Club 101 to manage and immersive for visitors exploring event possibilities.

Bringing the Club 101 Experience to Life Online

The new website highlights several essential features that align with Club 101’s mission to provide top-tier event services:

• Room Showcases and Event Types: Stunning photography capture the dramatic ambiance of each space, from the grand main room to intimate meeting rooms. These visuals, combined with detailed descriptions of room configurations and event capabilities, allow potential clients to envision their events within Club 101’s luxurious setting.

• Floor Plans and Downloads: The website provides downloadable floor plans, allowing event planners to evaluate room layouts and configurations easily. This functionality is crucial for decision-makers seeking to assess the space remotely.

• Inquiries and Lead Generation: Custom forms enable users to inquire directly about event bookings, lunch reservations and membership inquiries. Since launch, the site has seen a noticeable increase in inquiries—a testament to the site’s effectiveness in generating interest and leads.

Capturing the Essence of Club 101's Renovation and Prestigious Atmosphere

To do justice to the recent renovation and newly modernized kitchen, we collaborated and oversaw the exquisite  photography that  captures Club 101’s reimagined interiors. From the expanded reception area to the upgraded kitchen that ensures top-quality dining experiences, every image on the site communicates the elegance, attention to detail, and high-end service that defines Club 101.

Kathryn Kalikow, Principal at the Kalikow Organization, shared her excitement about the new Club 101 experience: “We are very excited about the new look and feel of Club 101. With all of our successes in leasing at the property, our focus has been delivering real amenities to both our tenants and those visiting 101 Park Avenue. Five Iron Golf, Convene, the American Kennel Club, and the newly re-invigorated Club 101 anchor our lobby entrance, offering one of the most tenant-centered spaces in the City.”

Building on a Legacy of Trust and Partnership

CS Designworks has been a trusted partner of HJ Kalikow for over 20 years, consistently delivering high-quality digital solutions that bring their properties to life. The Club 101 website is the latest example of this enduring partnership, and we’re thrilled to have created a platform that not only highlights the club’s premier event space but also enhances its visibility within New York’s corporate and social spheres.

Looking Forward

As Club 101’s new website continues to attract inquiries and raise awareness of its premium event offerings, we look forward to further collaborations that expand the Club 101’s  brand’s digital presence including advertising and social media. The website stands as a digital extension of the club’s physical transformation—a place where New York’s elite can discover a venue that seamlessly blends tradition with modern sophistication.

Other HJ Kalikow Websites Designed by CS Designworks

101 Park Avenue

HJ Kalikow

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