The Opening Bell

In the dynamic world of digital advertising, small businesses with limited budgets often face challenges in achieving significant results. In our quest to explore the potential of success on a constrained budget, we embarked on an ad campaign adventure on both Google and Facebook for a small business. As we shared our journey in the previous installments, we came to realize that Google emerged as our favored approach. In this final blog, we unveil the outcomes of our Google and Facebook ad campaigns, highlighting the pivotal role of Google's tech support in shaping our experience.

Round One Recap: Setting the Stage

In the first round, we meticulously prepared both Google and Facebook ad campaigns, with a fair distribution of resources. Despite acknowledging that a single round might not be conclusive, initial results slightly favored Google, setting the stage for further exploration.

Round Two: Setting up the Campaigns

With Google as our favored approach, we approached the second round with renewed enthusiasm. We refined our strategies for both platforms, keeping in mind the valuable insights gained from the first round.

Google Ad Campaign: The Favored Approach

Our Google Ads campaign involved strategic keyword targeting and well-crafted ad copy. Google's intent-based advertising allowed us to connect with users actively searching for our services, resulting in a noticeable increase of our website traffic and a handful of appointments. We went through our allocated budget of $13 per day pretty fast… way too fast… and realized that our keywords were highly competitive.

Kudos to Google Tech Support

One of the standout features of our Google experience was the incredible support we received from their tech support team. Whenever we encountered challenges or had questions about optimizing our campaign, Google's support representatives were readily available and incredibly helpful. The ability to access such responsive assistance added immense value to our Google journey.

Facebook Ad Campaign: A Mixed Bag of Results

Though Facebook had its strengths, our experience with the platform was more mixed compared to Google. The vast user base and advanced targeting options allowed us to reach a diverse audience. However, achieving the same level of precision and lead quality as Google proved to be challenging. While Facebook's interface was user-friendly, we encountered difficulties in accessing timely support and guidance. The absence of comprehensive tech support made it arduous to optimize our campaigns effectively. In fact we terminated the Facebook campaign early due to this frustration.

Ding, Ding, Ding!

Google ekes out a win on a Limited Budget, While Facebook Leaves Room for Improvement

As we compare the outcomes of our Google and Facebook ad campaigns, it becomes apparent that Google was the winner and our favored approach. The intent-based advertising, coupled with Google's responsive tech support, made a significant difference in our small budget journey. Despite Facebook's potential and user-friendly interface, the lack of robust tech support hindered our ability to fully capitalize on the platform's offerings, leading to lackluster results.

Throughout our experiment, we determined that a limited budget could only stretch so far, impacting the reach and effectiveness of our campaigns on both platforms.

While Facebook showcased its vast user base and diverse targeting options, the absence of comprehensive tech support created a challenge in fully unlocking the platform's potential. We believe that with a larger budget and more strategic guidance, Facebook could undoubtedly yield more fruitful results in the future.

In conclusion, for small businesses operating on a limited budget, Google stood out for driving targeted traffic and conversions. The invaluable assistance provided by Google's tech support team added immense value to our advertising efforts. However, we must recognize that even with the right platform and support, a constrained budget-imposed limitations on overall campaign performance for both platforms.

REVISIT ROUNDS ONE & TWO:
Google vs. Facebook – Round One
Google vs. Facebook – Round Two