The Rise of The Video Brochure
Posted on September 30, 2015
By Theresa Chiechi, Designer, Illustrator, Writer
The Latest Marketing Tool
…to get acquainted with is the novel and impressive video brochure. Instead of the old-fashioned practice of implementing traditional brochures, businesses are turning to this new and innovative form of advertising. Much like the name suggests, the video brochure combines the printed portion of their traditional counterparts with the addition of a small LCD screen embedded into the printed material. Upon opening the brochure, a video plays, bringing your product or service to life with this exciting form of marketing. It’s definitely a tactic companies should consider if they wish to deliver their message in an unforgettable way.
Why It’s Beneficial to You
This revamping of the out-of-date brochure can benefit your business for a couple of different reasons, the most obvious of which is the impact it has on potential customers. When the consumer opens up the brochure and watches the video come to life, they’ll be more engaged then they would a regular brochure, less likely to discard it or brush it aside. It’ll leave a lasting impression that the viewer will surely not forget. Aside from the engrossing video, the brochure allows for more detailed information to be included in the text part. Businesses can choose to include important information such as product info or customer testimonials in the printed part of the video brochure. Video brochures are additionally easy to modify; the video content can be edited or changed at any time. Video brochures even have an edge on video content found on the Internet since they do not require WI-FI or have to be near a computer in order to work. They can be played anywhere at anytime without a problem.
When the consumer opens up the brochure and watches the video come to life, they’ll be more engaged then they would a regular brochure, less likely to discard it or brush it aside.
Video brochures go for about fifty to seventy dollars apiece and are definitely worth the investment, although businesses might refrain from using these for a large audience, instead using it in select promotions. The battery life lasts for around six months when not used and left alone while lasting for about 2 hours of constant usage. Even after that, the video brochure can be recharged again and again for continuous enjoyment.
Part of a company’s job is to communicate their message to purchasers in the most memorable and efficient way possible, providing customers with as much information in as little amount of time as they can. Video brochures are up for that challenge and can help your business to attract new customers and increase sales in an impressive way.
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