Tradeshow success at Columbia University
Posted on April 14, 2014
By Nick Chiechi, President, CS Designworks
It's tradeshow season and like most businesses you look at what's worth participating in. Historically we have shied away from participating for many reasons. I guess the main reason for our lack of involvement was the bottom line: time, money and ROI.
So when our client, Columbia University, announced a vendor tradeshow geared toward its preferred vendors, it seemed like a no-brainer for us. In fact, we were genuinely excited and figured this one was well worth it. Determined to succeed and get the most out of this, we sat down and brainstormed. We didn't just want to attend, but to stand out. It was time to practice what we preach and come up with a plan.
The goal was to promote to our existing clients our vast agency capabilites: web, marketing, promotional items and motion. And to meet other potenial departments and form new relationships.
How did we execute this objective? We came up with the theme "Solved" which conveyed the heart of CS Designworks and its ability to creatively solve marketing communications challenges. We graphically morphed our logo into a maze which represented the various obstacles in any design challenge. Our handout was a branded brochure that communicated our agency capabilities and our giveaway was a brain teaser puzzle in a velour pouch that had a branded tag with our marketing message.
We came up with the theme "Solved" which conveyed the heart of CS Designworks and its ability to creatively solve marketing communications challenges.
At the end of the day this tradeshow was a success. Not only did we meet a lot of new people, we were able to succintly convey who CS Designworks is.
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