Considering this small business had been around for over 20 years, it was a surprise to hear, but up until now they had just gotten by on their reputation. This got us talking, it turns out the reason that the company was ready for a website now was because they had just lost a potential new client. After a few good phone conversations their client was impressed, but wanted to do a little more research about them before entering into an agreement. That’s when she headed to her computer to make her final decision. The companies lack of a website made the client nervous. In an age of technology how could any company rely only on what others said about them when they were face to face?

Even with a great reputation in your field without a website, new clients, especially ones who may not be able to meet you in person, judge you by it. Now I’m not saying your reputation isn’t important, rather your website helps to solidify your reputation.

Back to our clients dilemma, they spent the next few months working on their site with us, all the wile keeping what had happened in the backs of their minds and considering their clients reactions at every turn.

The result was a great, client focused custom website that even many months after the launch of the site, still receives rave reviews from their current and potential clients, including that very client who push them into creating a website in the first place.

We are offering three enticing incentives to encourage owners of websites that are in serious need of an upgrade. 1) A 20% discount of our normally competitive pricing 2) Free Web Hosting for 1 year and 3) Up to 80 % financing at 0% interest for 1 year to qualified upgraders.

The goal of our Cash for Web Clunker program is to make it easy for business owners to get that new 2010 model website. By now all business owners realize that their website is the vital to their success. And our aim is to reduce the economic barrier that might have created a roadblock in the past.

Just like the governments Cash for Clunker Program all good things don’t last. Our offer is on the table until the end of September.

For more details call me at 212 -679-1212 or go to http://www.csdesignworks.com/discountonwebdesign.html

WHAT IS SEO?

SEO is simply the process that is used to get more visitors to your website via search engines. The design, functionality, content, and links are all carefully considered when making high rankings a priority.

WRITING MAIN CONTENT – SHOULD I HIRE A SEO SPECIALIST OR HIRE MYSELF?

If your budget allows, it is best to hire someone who knows the ins and outs of writing SEO techniques. If your tackling the writing yourself you should take the time to research how you wish to market your company and how you want to be found through search engines.

WHERE DO I START?

You should first work with your website programmer to incorporate information into the back-end programming of every webpage. This information is hidden but holds some of the most important information for SEO.

Title Tag – This should contain the major keywords of the page.

Description Tag – Simply describes what the page is about.

Keyword Tag – Includes words that are relevant and a priority to your business.

Main Content - From here you can work with the above tag findings to write the main content on every page. You should find a way to integrate your keywords into your writing while keeping quality content. Don’t get carried away by fitting in keywords or phrases. Above all your writing should be flow and read naturally.

Other Goodies - Having links and fresh content are also important aspects of SEO.

FINAL STEPS

Once a website is submitted to search engines your rankings should be monitored and your progress tracked so you see what makes your ranking successful.