Websites are for the CLIENT’S audience
We got some fan mail! Okay, it wasn’t actually addressed to us, but even better – to our client from a patient of hers (the client is a dentist). Since we are really designing for the client’s audience, not just the client, this was especially good news. The dental patient was thrilled with the dentist’s new website that we designed, and it drove home a point: websites aren’t just for being found, websites can also help keep existing customers happy and engaged.
A few months back a new client came to us explaining they needed a website designed, I said: “Great! What does your old site look like? Their answer: “We’ve never had one before…” 
Like 99.9% of people, I like cookies. But nothing leaves a worse taste than cookie cutter designs made from cheap templates. All those boring templates for websites and clip art for logos offered for pennies on the Internet. But they’re so cheap, you say! I know, I know, but isn’t the point to set your brand apart? With those over-used template-based designs, it’s really not possible to have a custom logo or a custom small business website or custom, unique-to-your-brand anything.