Cookie Cutters Are for Kitchen Use Only
Like 99.9% of people, I like cookies. But nothing leaves a worse taste than cookie cutter designs made from cheap templates. All those boring templates for websites and clip art for logos offered for pennies on the Internet. But they’re so cheap, you say! I know, I know, but isn’t the point to set your brand apart? With those over-used template-based designs, it’s really not possible to have a custom logo or a custom small business website or custom, unique-to-your-brand anything.
Those templates and clip art-font combos are easy to purchase, by you and then anyone after you, as many people as they can sell ‘em to. A hundred companies could pretty much have your same logo. That’s hardly what we call a custom logo. Here’s the thing: ideas for a business may not be as unique as you think, but your brand can be.