Design Insights » special event http://csdesignworks.com/blog Design insights from CS Designworks and the world Tue, 05 Jan 2010 03:32:23 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 The Art of Giving Promotional Gifts http://csdesignworks.com/blog/2009/08/20/the-art-of-giving-promotional-gifts/ http://csdesignworks.com/blog/2009/08/20/the-art-of-giving-promotional-gifts/#comments Thu, 20 Aug 2009 17:31:14 +0000 Jose http://csdesignworks.com/blog/?p=306 o_phone_burger_03 There are many ways to promote your start-up company. Whether it’s with a well placed ad in the newspaper or magazine, a commercial on TV or radio, or an email blast, all of these come short from what a promotional gift can do. Simply because a promotional gift is something that they can use and enjoy as well. And it reminds them about your business every time they use it.

The trick is trying to relate the item with what you want to promote. Branded Kool-Aid packets, clocks, towels or even Magic Eight Balls can all be used to promote your business if it relates to either your company or a special event you’re marketing. Fox Searchlight gave away branded hamburger phones to promote the movie “Juno” and now even the unbranded hamburger phones are selling. As long as you make the item fun and useful, they can continue to use it and they see your company’s logo when they do.

After you know what you want to use, figure out how best to distribute it. Conferences and trade shows are good places for distribution. You can also get a mailing list going of clients and potential clients and mail you promotional item.

Promotional gifts are fun and easy to do. Almost anything can be used to promote your start-up. Plus it’s free! And who doesn’t enjoy a free gift?

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