Designing Our Way Out of the Downturn
I want to direct your attention to some wisdom from across the pond: “Designs to Overcome a Downturn.” I stumbled upon this in a recent blog cruise, just seeing what’s out there – much discussion of the new Pepsi design. Clicking around (it’s not called the web for nothin’!) to this blog then led me to the case studies area on the website of the UK Design Council where they believe that “design is a powerful tool in a downturn.” We agree wholeheartedly.