This patient has been seeing this dentist for 16 years, so you might guess that they were already happy with the service. However, having this secondary presence – a website with information about the staff, procedures offered beyond the basic cleaning, and several dental health articles, further cemented the patient’s happy relationship with the dentist.

The patient commented that the site (Carle Place Dental)  was overall “easy to navigate and very informative.”  They found the FAQs helpful and the articles about various dental health topics enlightening. So while the patient has been seeing this dentist for years, they now have more evidence that the dentist is knowledgeable and experienced.

This deepened trust can then extend to an increase in additional services. Maybe a patient has never considered teeth whitening – it doesn’t seem safe, it’s for celebrities, who knows – but when they see that their friendly and trustworthy dentist offers it… they might reconsider.

So, in addition to helping bring in new customers, a well-designed and informative website can also work to keep existing customers, strengthen the level of customer satisfaction, and increase sales with regular customers. And that’s something to smile about!