Cookie Cutters Are for Kitchen Use Only
Like 99.9% of people, I like cookies. But nothing leaves a worse taste than cookie cutter designs made from cheap templates. All those boring templates for websites and clip art for logos offered for pennies on the Internet. But they’re so cheap, you say! I know, I know, but isn’t the point to set your brand apart? With those over-used template-based designs, it’s really not possible to have a custom logo or a custom small business website or custom, unique-to-your-brand anything.
Those templates and clip art-font combos are easy to purchase, by you and then anyone after you, as many people as they can sell ‘em to. A hundred companies could pretty much have your same logo. That’s hardly what we call a custom logo. Here’s the thing: ideas for a business may not be as unique as you think, but your brand can be.
With the job pickin’s slim, and new-found time on their hands, many of the recently unemployed are turning themselves into the next generation of entrepreneurs. Figuring that now’s the time to try out that idea they’ve always had on the back burner, and with nothing to lose, more and more small businesses are starting up. Starting a new business is of course a major undertaking, and making headway in a market with your new business can be tough, so think of branding as your friend. The friend you need right from the start. And a friend you should choose carefully. So put some thought into it.