WHAT IS SEO?

SEO is simply the process that is used to get more visitors to your website via search engines. The design, functionality, content, and links are all carefully considered when making high rankings a priority.

WRITING MAIN CONTENT – SHOULD I HIRE A SEO SPECIALIST OR HIRE MYSELF?

If your budget allows, it is best to hire someone who knows the ins and outs of writing SEO techniques. If your tackling the writing yourself you should take the time to research how you wish to market your company and how you want to be found through search engines.

WHERE DO I START?

You should first work with your website programmer to incorporate information into the back-end programming of every webpage. This information is hidden but holds some of the most important information for SEO.

Title Tag – This should contain the major keywords of the page.

Description Tag – Simply describes what the page is about.

Keyword Tag – Includes words that are relevant and a priority to your business.

Main Content - From here you can work with the above tag findings to write the main content on every page. You should find a way to integrate your keywords into your writing while keeping quality content. Don’t get carried away by fitting in keywords or phrases. Above all your writing should be flow and read naturally.

Other Goodies - Having links and fresh content are also important aspects of SEO.

FINAL STEPS

Once a website is submitted to search engines your rankings should be monitored and your progress tracked so you see what makes your ranking successful.