The new year represents a new start, a time to reflect back on the past with an eye towards the future. It’s a time to be thankful for the many people in your life. It’s a time to clean out the cubbards, for me I’ve been purging through 20 years of samples, mostly printed pieces. Going through the samples made me realize just how much change has occurred within the design industry over that span. For me, each piece had a person, a story attached to it. It made me realize the many blessings, the struggles, the achievements. It made me realize how CS Designworks has adapted to change and managed to pick itself up after each and every adversity.

So this leaves me with a heartfelt thought for the new year.

2010 = HOPE

This patient has been seeing this dentist for 16 years, so you might guess that they were already happy with the service. However, having this secondary presence – a website with information about the staff, procedures offered beyond the basic cleaning, and several dental health articles, further cemented the patient’s happy relationship with the dentist.

The patient commented that the site (Carle Place Dental)  was overall “easy to navigate and very informative.”  They found the FAQs helpful and the articles about various dental health topics enlightening. So while the patient has been seeing this dentist for years, they now have more evidence that the dentist is knowledgeable and experienced.

This deepened trust can then extend to an increase in additional services. Maybe a patient has never considered teeth whitening – it doesn’t seem safe, it’s for celebrities, who knows – but when they see that their friendly and trustworthy dentist offers it… they might reconsider.

So, in addition to helping bring in new customers, a well-designed and informative website can also work to keep existing customers, strengthen the level of customer satisfaction, and increase sales with regular customers. And that’s something to smile about!

I know it seems strange, summer is over and here we are… In no time it will be December. Not to panic, try this handy guide to get through the gift giving season.

Month by Month Holiday Survival Guide
October – Start Planning for the holidays with ideas
November – Place orders and review samples
December – Holidays arrive, begin shipping gifts!

Each month brings us closer to the holiday season. Gift giving can be difficult for us all. Trying to find a corporate gift that will please everyone and trying to fit within a budget is a challenge.

This never fail holiday formula has worked successfully for many of our clients that rely on us for promotional gifts. Some clients even start planning as early as August and September. We have learned over the years to plan ahead, avoid shortages and last minute holiday pangs.

First, plan a budget including the number of recipients. Second, list some of your favorite corporate gifts, and some not so favorite.  Ask your co-workers for suggestions. This will put you in a good position for step three: focus on the actual gift. It is easier to accomplish corporate gift giving in steps, rather than trying to do this in one giant leap.

At CS Designworks, holiday gifts are an opportunity to say thank you and extend good will to our clients and vendors.

Each year we try to reach further with popular trends. Whether it is technology, traditional, eco friendly or executive toys, we look for corporate gifts that will be remembered.

Take that first step with us, think Holidays!