Is company stationery really necessary? Yes. A little while ago, a small company, an entrepreneur of sorts, approached us about a partnership. Great. We were interested, we wanted to know more about his company, we wanted to think things over after the fellow left our office. But he could leave no trail, paper or otherwise, because he didn’t have a business card.
I decided late in 2008 that it was time to buy a new computer. My eMac has served me well for the past 5 1/2 years, but it was time to upgrade. Unfortunately, my computer was thinking the same thing. It’s been acting up for the past few months, but i didn’t think it would just quit on me. So when it finally did, I scrambled to figure out how to recover all the files I lost. Read more »
When creating a brand, its important to be consistent with everything; consistent look, consistent product, consistent services. Once your company has an established brand, one that everyone knows and is use to, it’s very difficult to just come up one day and re-brand. But, if done right, re-branding can be the answer to a company needing a jolt. Read more »
That was fast. Just came across two articles in less than 24 hours on “the dangers” of “rapid-fire” micro-blogging. One on CNN.com and one from a marketer’s perspective. I feel like it was just yesterday that the blog was declared dead and we would all be twittering if we had any sense! How much social media are we to add to our marketing mix? Read more »
Everybody wants video. On their website, in presentations, wherever.� When we figure out how to put it on business cards and coffee cups, we will.� And anybody can make a video. There’s cameras built into our cell phones and our computer monitors, so let’s shoot something! But what’s involved in making it look professional? Read more »
