Archive for the 'Marketing' Category

It’s FALL! Time for Holiday Corporate Gifts

calendarIt’s FALL! And it’s time to start planning your Corporate Gifts.

I know it seems strange, summer is over and here we are… In no time it will be December. Not to panic, try this handy guide to get through the gift giving season. Read more »

Why YOU Need a Website (Part 1)

nowebsiteA few months back a new client came to us explaining they needed a website designed, I said: “Great! What does your old site look like? Their answer: “We’ve never had one before…” Read more »

ECO-STYLE: Bringing together environmental awareness with eco-friendly products

bottleWho would have guessed that the simple tote bag would become an element of style? And how did we exist without our water bottles?

Not too long ago, a tote bag was a standard business gift and a great corporate advertising vehicle. The tote is a useful promotional giveaway. Whether filled at a trade show or lugged around town, it is meant to carry on with your message.

Our perspective has changed with the times. Now a logo tote can be a fashion statement as shown by the wide variety of designer totes. We can buy them from fancy european boutiques or at the local bookstore. The message can be as subtle as “buy local” up to a “limited edition” bag that makes women crazy! Read more »

The Art of Giving Promotional Gifts

o_phone_burger_03 There are many ways to promote your start-up company. Whether it’s with a well placed ad in the newspaper or magazine, a commercial on TV or radio, or an email blast, all of these come short from what a promotional gift can do. Simply because a promotional gift is something that they can use and enjoy as well. And it reminds them about your business every time they use it. Read more »

Can a well-designed website co-exist with a well-optimized website?

boxersAs a trained designer I am always partial to exceptional design and design is always at the forefront of how I view the world.

I recently hooked up with an old college mate in LinkedIn who has his own design agency. His website was designed in Flash. The site was gorgeous, well designed, clean, simple, great typography and showcased his product offering elegantly. BUT, there was not a hint of optimization to be found. Read more »

Next Page »