Thinking about Your Brand from the Start
With the job pickin’s slim, and new-found time on their hands, many of the recently unemployed are turning themselves into the next generation of entrepreneurs. Figuring that now’s the time to try out that idea they’ve always had on the back burner, and with nothing to lose, more and more small businesses are starting up. Starting a new business is of course a major undertaking, and making headway in a market with your new business can be tough, so think of branding as your friend. The friend you need right from the start. And a friend you should choose carefully. So put some thought into it.
Is company stationery really necessary? Yes. A little while ago, a small company, an entrepreneur of sorts, approached us about a partnership. Great. We were interested, we wanted to know more about his company, we wanted to think things over after the fellow left our office. But he could leave no trail, paper or otherwise, because he didn’t have a business card.
When creating a brand, its important to be consistent with everything; consistent look, consistent product, consistent services. Once your company has an established brand, one that everyone knows and is use to, it’s very difficult to just come up one day and re-brand. But, if done right, re-branding can be the answer to a company needing a jolt. 
Everybody wants video. On their website, in presentations, wherever.� When we figure out how to put it on business cards and coffee cups, we will.� And anybody can make a video. There’s cameras built into our cell phones and our computer monitors, so let’s shoot something! But what’s involved in making it look professional? 
Since we’ve dissected almost every other profession and aspect of our lives, why not do a “reality show” about graphic design? Well, America, it’s coming.