The Business Plan As Essential Map
You are starting your own business! Awesome! So what’s the plan? As in the business plan. I know, it kinda takes the fun out of it, to have to spell everything out. All the details, where your office will be, how many employees, what equipment you need, how you plan to market… Haven’t quite figured all that out yet? Well, that’s why you need a business plan! Don’t worry, it’s not as painful as it sounds, and we can even direct you to a free sample business plan. I mean, you wouldn’t wander a completely foreign city without a map would you? Read more »
There are many ways to reach your target market. Now that you’ve learned more about your business, your clients and your competition, you’ll know that you shouldn’t post and ad on say, a sports magazine if you’re selling wedding dresses. 
Over the years how many of your best clients have come from personal recommendations? One? Two? All of them? 
I know, it can be hard. Putting yourself out there, online. For some folks that grew up as the personal computer was growing up (or before), who were in school or working before the Internet was essential, or even existed, social networking in the digital realm can make one feel very… exposed.
In today’s world, everyone has a business. You might be next to a guy that has a plumbing business, next to a guy that owns a grocery, next to a guy that has works as a consultant. Regardless of what kind of business you might own, the trick to actually stay in business is to