When starting up a company, there’s an initial checklist people usually go through:
But developing business collateral, one of the most important things every start up needs, often gets overlooked. Read more »
Is company stationery really necessary? Yes. A little while ago, a small company, an entrepreneur of sorts, approached us about a partnership. Great. We were interested, we wanted to know more about his company, we wanted to think things over after the fellow left our office. But he could leave no trail, paper or otherwise, because he didn’t have a business card.
When creating a brand, its important to be consistent with everything; consistent look, consistent product, consistent services. Once your company has an established brand, one that everyone knows and is use to, it’s very difficult to just come up one day and re-brand. But, if done right, re-branding can be the answer to a company needing a jolt. Read more »
