The Beauty
Okay, you have invested in a robust SEM/SEO strategy. All the bells and whistles; Title tags, meta tags, inbound links, keyword analysis, tailored content, google analytics, directory submission, blogging, email blasts, google ad words, press releases and even put together this crazy YouTube video. You anxiously await the analytics report each day to see if you made any traction. Read more »
I had the fortune of being able to carve out 4 days from the office to attend the Web 2.0 conference at the Javitz Center in NYC. Come to think of it, this was the most amount of time that I left the office in a non-vacation function in 17 years.
Was it worth it?? DEFINITELY.
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Is the printed piece going by the way of the dinosaur?
The trend over the past several years has been startling. In business for 17 years and in the communications industry for 23 years, I have seen the printed piece severely diminished. Is this the evolution of communications? Is this to save money? Is this to save trees? Is the printed brochure still relevant anymore?
