The Entrepreneur Resource Center (ERC) website portal provides helpful information to future entrepreneurs. The URL is: http://www.csdesignworks.com/startyourbusiness/.

“Even in these tough economic times, we think there will be a proliferation of new startups,” says Nick Chiechi, President of Manhattan-based CS Designworks. The firm has launched the Entrepreneur Resource Center to help.

The Entrepreneur Resource Center provides relevant and useful content for new businesses in three key areas: 1) Getting Started – all about logistics, 2) Establishing a Brand – creating a professional visual presence, 3) Getting the Word Out – how to promote a new business. The Entrepreneur Resource Center has organized all of the above in one easy-to-use place. In addition, The ERC has great links, ask an expert, fun polls and a blog called BizBlog.

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More than 20 graphic design graduate students visited CS Designworks as part of an annual program coordinated by instructor Elle Yoon. CS Designworks has strong ties to Pratt – Nick Chiechi, Michael Soha, Jose Ortiz and Liz Leih are all alumni. The session exposes students to the profession and workspace environment. Each staff member made a brief presentation to a group of five students and then the groups rotated so each got an idea of what each designer does. Read more »

Web copy that can easily be read by the human reader. Fresh and pertinent stories. Key words and phrases. Title tags and description tags that pertain to only the copy on that page. Finding what you’re looking for on the Internet.

I looked at some Bible passages recently and realized that the book titles, numbered chapters and superscribe sentences had a direct correlation to some of the basic things I’ve been learning about SEO. Is employing a Search Engine Optimization strategy for a website similar to indexing the Bible? Are search engines and web crawlers doing the same thing that scribes and compositors did on pages of the Gutenberg Bible? Read more »

Tags: search engine optimization, SEO

We recently hosted studio visits for students entering Pratt Institute. When I revealed that I was on campus 29 years ago, one group was sort of shocked. I think part of their reaction had to do with the fact that I didn’t look that old (I hope). The other part was amazement that I’ve been a practitioner all this time –� and I think that provided encouragement as they move closer to their own careers. I also learned that this new generation had no idea of how graphic design work was produced back then. Read more »