Is company stationery really necessary? Yes. A little while ago, a small company, an entrepreneur of sorts, approached us about a partnership. Great. We were interested, we wanted to know more about his company, we wanted to think things over after the fellow left our office. But he could leave no trail, paper or otherwise, because he didn’t have a business card.
That was fast. Just came across two articles in less than 24 hours on “the dangers” of “rapid-fire” micro-blogging. One on CNN.com and one from a marketer’s perspective. I feel like it was just yesterday that the blog was declared dead and we would all be twittering if we had any sense! How much social media are we to add to our marketing mix? Read more »
Everybody wants video. On their website, in presentations, wherever.� When we figure out how to put it on business cards and coffee cups, we will.� And anybody can make a video. There’s cameras built into our cell phones and our computer monitors, so let’s shoot something! But what’s involved in making it look professional? Read more »
Since we’ve dissected almost every other profession and aspect of our lives, why not do a “reality show” about graphic design? Well, America, it’s coming. “C.M.Y.K. America’s Top Graphic Designer” is filming this spring in Atlanta. Not sure how dramatic it will be to watch, as we do a lot of our work sitting in front of a Mac computer. (Not always, though!) But since we don’t know when we’ll see “Project Runway” again, this show could fill that design television void. Read more »
I want to direct your attention to some wisdom from across the pond: “Designs to Overcome a Downturn.” I stumbled upon this in a recent blog cruise, just seeing what’s out there – much discussion of the new Pepsi design. Clicking around (it’s not called the web for nothin’!) to this blog then led me to the case studies area on the website of the UK Design Council where they believe that “design is a powerful tool in a downturn.” We agree wholeheartedly.
