Websites are for the CLIENT’S audience
We got some fan mail! Okay, it wasn’t actually addressed to us, but even better – to our client from a patient of hers (the client is a dentist). Since we are really designing for the client’s audience, not just the client, this was especially good news. The dental patient was thrilled with the dentist’s new website that we designed, and it drove home a point: websites aren’t just for being found, websites can also help keep existing customers happy and engaged.
You are starting your own business! Awesome! So what’s the plan? As in the business plan. I know, it kinda takes the fun out of it, to have to spell everything out. All the details, where your office will be, how many employees, what equipment you need, how you plan to market… Haven’t quite figured all that out yet? Well, that’s why you need a business plan! Don’t worry, it’s not as painful as it sounds, and we can even direct you to a 
I know, it can be hard. Putting yourself out there, online. For some folks that grew up as the personal computer was growing up (or before), who were in school or working before the Internet was essential, or even existed, social networking in the digital realm can make one feel very… exposed.
Like 99.9% of people, I like cookies. But nothing leaves a worse taste than cookie cutter designs made from cheap templates. All those boring templates for websites and clip art for logos offered for pennies on the Internet. But they’re so cheap, you say! I know, I know, but isn’t the point to set your brand apart? With those over-used template-based designs, it’s really not possible to have a custom logo or a custom small business website or custom, unique-to-your-brand anything.
With the job pickin’s slim, and new-found time on their hands, many of the recently unemployed are turning themselves into the next generation of entrepreneurs. Figuring that now’s the time to try out that idea they’ve always had on the back burner, and with nothing to lose, more and more small businesses are starting up. Starting a new business is of course a major undertaking, and making headway in a market with your new business can be tough, so think of branding as your friend. The friend you need right from the start. And a friend you should choose carefully. So put some thought into it.