Author Archive

Adapting a New New York City Subway Map?

Vignelli 2008 Subway MapI’ve always been a map lover and collector but working for a design company that specializes in designing maps I find that I now analyze them to the nth degree.

Because of my love for travel I find transit maps the most interesting and found the book, Transit Maps of the World, to be one of my greatest collections of transit maps out there. It includes New York City’s Subway Map, fourth on the list of most used metro systems in the world, and dates back original designs from 1905. (Speaking of the most used metro systems, it’s a good thing we are not #1 like Tokyo.) Read more »

Website Writing 101 for Search Engine Rankings

Google YahooIf you currently have a website or are about to launch one, you should stop and ask yourself how important it is to be found in search engines such as Google or Yahoo. If achieving high rankings is a priority for your business the next question you need to ask is how do you want to be found? By your business name, business field, product speciality, what then? It is important to think about Search Engine Optimization (SEO) techniques to help with these rankings. Read more »

Are We Blind to Our $ Design?

US CurrencyEveryday we are bombarded by design, some memorable, some forgettable, but have you ever stopped and looked at our currency that flows in and out of our hands everyday? Maybe you noticed in the last couple years one of the most exciting changes, the addition of color. This design change was driven by security reasons and wanting to deter counterfeiters. Read more »

Signage at its Best

SignsWhen traveling abroad I often find a new culture to be overwhelming because of language barriers or social norms. This is where good visual communication through signage without any letterforms or words can help introduce and immerse me into the culture. Signs warn me of any potential dangers by displaying traffic laws and showing me what bird or animal to watch for. It also tells me about their creativity and even their sense of humor. Here are some of my favorites. Here are some of my favorites. Read more »