Author Archive

The Art of Giving Promotional Gifts

o_phone_burger_03 There are many ways to promote your start-up company. Whether it’s with a well placed ad in the newspaper or magazine, a commercial on TV or radio, or an email blast, all of these come short from what a promotional gift can do. Simply because a promotional gift is something that they can use and enjoy as well. And it reminds them about your business every time they use it. Read more »

Marketing Your Business: Step Two – Plan

lightThere are many ways to reach your target market. Now that you’ve learned more about your business, your clients and your competition, you’ll know that you shouldn’t post and ad on say, a sports magazine if you’re selling wedding dresses. Read more »

Marketing Your Business: Step One – Research

mag-glass.jpgIn today’s world, everyone has a business. You might be next to a guy that has a plumbing business, next to a guy that owns a grocery, next to a guy that has works as a consultant. Regardless of what kind of business you might own, the trick to actually stay in business is to market your business. Read more »

Logos Driven by Economy

wal-mart.jpgAs the country recovers from the economy, businesses and consumers are both looking forward to a fresh start. But wallets are slow to open up to big businesses. So how does a company get people to feel a bit better about using money on them? By redesigning their corporate logo! Read more »

Collateral For Start Ups

openWhen starting up a company, there’s an initial checklist people usually go through:

  1. Company name – check
  2. Location – check
  3. Stationery/business card – check
  4. Website – check

But developing business collateral, one of the most important things every start up needs, often gets overlooked. Read more »

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