Websites are for the CLIENT’S audience
We got some fan mail! Okay, it wasn’t actually addressed to us, but even better – to our client from a patient of hers (the client is a dentist). Since we are really designing for the client’s audience, not just the client, this was especially good news. The dental patient was thrilled with the dentist’s new website that we designed, and it drove home a point: websites aren’t just for being found, websites can also help keep existing customers happy and engaged.
This patient has been seeing this dentist for 16 years, so you might guess that they were already happy with the service. However, having this secondary presence – a website with information about the staff, procedures offered beyond the basic cleaning, and several dental health articles, further cemented the patient’s happy relationship with the dentist.
The patient commented that the site (Carle Place Dental) was overall “easy to navigate and very informative.” They found the FAQs helpful and the articles about various dental health topics enlightening. So while the patient has been seeing this dentist for years, they now have more evidence that the dentist is knowledgeable and experienced.
This deepened trust can then extend to an increase in additional services. Maybe a patient has never considered teeth whitening – it doesn’t seem safe, it’s for celebrities, who knows – but when they see that their friendly and trustworthy dentist offers it… they might reconsider.
So, in addition to helping bring in new customers, a well-designed and informative website can also work to keep existing customers, strengthen the level of customer satisfaction, and increase sales with regular customers. And that’s something to smile about!
