Why YOU Need a Website (Part 1)
A few months back a new client came to us explaining they needed a website designed, I said: “Great! What does your old site look like? Their answer: “We’ve never had one before…”
Considering this small business had been around for over 20 years, it was a surprise to hear, but up until now they had just gotten by on their reputation. This got us talking, it turns out the reason that the company was ready for a website now was because they had just lost a potential new client. After a few good phone conversations their client was impressed, but wanted to do a little more research about them before entering into an agreement. That’s when she headed to her computer to make her final decision. The companies lack of a website made the client nervous. In an age of technology how could any company rely only on what others said about them when they were face to face?
Even with a great reputation in your field without a website, new clients, especially ones who may not be able to meet you in person, judge you by it. Now I’m not saying your reputation isn’t important, rather your website helps to solidify your reputation.
Back to our clients dilemma, they spent the next few months working on their site with us, all the wile keeping what had happened in the backs of their minds and considering their clients reactions at every turn.
The result was a great, client focused custom website that even many months after the launch of the site, still receives rave reviews from their current and potential clients, including that very client who push them into creating a website in the first place.
