ECO-STYLE: Bringing together environmental awareness with eco-friendly products
Who would have guessed that the simple tote bag would become an element of style? And how did we exist without our water bottles?
Not too long ago, a tote bag was a standard business gift and a great corporate advertising vehicle. The tote is a useful promotional giveaway. Whether filled at a trade show or lugged around town, it is meant to carry on with your message.
Our perspective has changed with the times. Now a logo tote can be a fashion statement as shown by the wide variety of designer totes. We can buy them from fancy european boutiques or at the local bookstore. The message can be as subtle as “buy local” up to a “limited edition” bag that makes women crazy!
The old plastic water bottles were a mainstay for walkathons, picnics and other fitness events. Today’s water bottle has gone hi-tech with materials ranging from Stainless steel to BPA-free polycarbonates. With so many colors and styles, it is really amazing.
It is also amusing to see how far we have come in such a short time. Thankfully, these items are simple, easy to put into our daily routine. Eco-style can be serious or fun. Change your message, add your logo or create custom art for a thoughtful corporate gift or promotional item.
Environmental awareness as a fashion statement? Why not! But serious designers should consider a partnership with a nature protection or pollution control organization, to share a portion of the proceeds or create some opportunity for people to do more than just buy something.
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