There are many ways to reach your target market. Now that you’ve learned more about your business, your clients and your competition, you’ll know that you shouldn’t post and ad on say, a sports magazine if you’re selling wedding dresses. Read more »
Over the years how many of your best clients have come from personal recommendations? One? Two? All of them?
In an age of new technology we don’t have as many business lunches, golf outings, and other traditional networking events like we used to, but that shouldn’t stop your clients from talking you up to their friends, coworkers and beyond, should it?
Read more »
I know, it can be hard. Putting yourself out there, online. For some folks that grew up as the personal computer was growing up (or before), who were in school or working before the Internet was essential, or even existed, social networking in the digital realm can make one feel very… exposed.
In today’s world, everyone has a business. You might be next to a guy that has a plumbing business, next to a guy that owns a grocery, next to a guy that has works as a consultant. Regardless of what kind of business you might own, the trick to actually stay in business is to market your business. Read more »
Like 99.9% of people, I like cookies. But nothing leaves a worse taste than cookie cutter designs made from cheap templates. All those boring templates for websites and clip art for logos offered for pennies on the Internet. But they’re so cheap, you say! I know, I know, but isn’t the point to set your brand apart? With those over-used template-based designs, it’s really not possible to have a custom logo or a custom small business website or custom, unique-to-your-brand anything.
Those templates and clip art-font combos are easy to purchase, by you and then anyone after you, as many people as they can sell ‘em to. A hundred companies could pretty much have your same logo. That’s hardly what we call a custom logo. Here’s the thing: ideas for a business may not be as unique as you think, but your brand can be.
