Twitter backlash already?
That was fast. Just came across two articles in less than 24 hours on “the dangers” of “rapid-fire” micro-blogging. One on CNN.com and one from a marketer’s perspective. I feel like it was just yesterday that the blog was declared dead and we would all be twittering if we had any sense! How much social media are we to add to our marketing mix?
Just like the Internet itself, social media is here to stay. However, as with clubs or hairstyles, what networking sites are the “in” sites will likely always change. Social networking and sharing online will be a constant, just a continuously evolving one. And since consumers are spending time online, business are adapting and hanging out virtually as well. But what’s the right amount?
According to The Small Business Advocate blog, small business owners can easily get sucked into spending too much time socializing online, leading them to neglect “tried and true” traditional marketing efforts that are, in fact, working. While it’s definitely possible that online networks can lead to new clients, one may not see immediate gains, or any at all if it just doesn’t work for your business. Therein lies the secret, except that the secret formula for the ratio of social media to traditional marketing is going to be different for every business.
As for the scientists’ warning that the overwhelming speed and volume of tweets “could harm [one's] moral compass”… I’m not sure I want to think about that just yet. We’re all experimenting, and businesses (and people) have to figure out what works for them. But you’ve been warned.
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