Archive for April, 2009

Twitter backlash already?

To tweet or not to tweet?That was fast. Just came across two articles in less than 24 hours on “the dangers” of “rapid-fire” micro-blogging. One on CNN.com and one from a marketer’s perspective. I feel like it was just yesterday that the blog was declared dead and we would all be twittering if we had any sense! How much social media are we to add to our marketing mix? Read more »

Making Videos: More Than Meets the Eye?

Shooting an interviewEverybody wants video. On their website, in presentations, wherever.� When we figure out how to put it on business cards and coffee cups, we will.� And anybody can make a video. There’s cameras built into our cell phones and our computer monitors, so let’s shoot something! But what’s involved in making it look professional? Read more »