Web copy that can easily be read by the human reader. Fresh and pertinent stories. Key words and phrases. Title tags and description tags that pertain to only the copy on that page. Finding what you’re looking for on the Internet.

I looked at some Bible passages recently and realized that the book titles, numbered chapters and superscribe sentences had a direct correlation to some of the basic things I’ve been learning about SEO. Is employing a Search Engine Optimization strategy for a website similar to indexing the Bible? Are search engines and web crawlers doing the same thing that scribes and compositors did on pages of the Gutenberg Bible?

Because the Bible is considered one of the greatest books ever written, translated and sold, it has been studied and analyzed for centuries. Thanks to many minds, you can reference the Bible quickly and with accuracy. In many instances reference and analysis actually appears in the text and margins of ancient manuscripts. Another research tool created by scholars and theologians is a Bible Concordance.

The print version of the Concordance indexes an alphabetical list of virtually every word (especially the important ones) present in the text of the Bible, usually with citations of the passages concerned. Having it takes years off of research time and allows the researcher to establish search criteria, look up a variety of words or topics and cross reference them. Today, online versions do this even quicker.

On the Internet, Google and other search engines do the same thing – but about everything and anything! What are some ways the content of your web pages and their coding are effected? If your website is composed of SEO targeted writing – your site is more indexable by search engines. That consists of breaking your website down into many pages and considering which words you use in headlines and the text to best describe the product or service on each page.

Additionally, as in the Bible analogy, Google searches still further – into the html (HyperText Markup Language) that exists for each page in the website. While this information is not displayed to a website visitor, the web designers/programmers can view it and intentionally create title and description tags, again using SEO names and words. So, adding the right information here can bring traffic to your site but you must know how best to explain the content on the page.

By using SEO key word analysis you can improve the volume and quality of traffic to your website from search engines via “natural” (organic or algorithmic) search results for targeted key words. You can also target different kinds of searches and the process can be helpful in determining the best pay-per-click ad campaign for you.

While this analogy is meant to be very general, SEO is a new “authoritative book”. It has a number of features, is very complex and constantly changing. CS Designworks is certified by the Search Engine Academy in all SEM/SEO best practices. We have been busy applying our knowledge to the creation of new sites and are also optimizing existing ones. This work can be done up front or on a gradual basis – but either way, it’s an ongoing task that can yield divine results.

Tags: search engine optimization, SEO