Living in New York, you see a lot of maps. I mean A LOT of maps. There are subway maps, bus maps, development maps, even those cool 3-D maps you see in the backseat of a yellow cab. And that’s not including the maps I’ve seen here at CSD. Read more »
The Beauty
Okay, you have invested in a robust SEM/SEO strategy. All the bells and whistles; Title tags, meta tags, inbound links, keyword analysis, tailored content, google analytics, directory submission, blogging, email blasts, google ad words, press releases and even put together this crazy YouTube video. You anxiously await the analytics report each day to see if you made any traction. Read more »
Do magazines (the printed kind) have a future as we increasingly migrate to the web? This and many other questions were raised at last week’s SPD panel discussion, Paper to Pixels. Five distinguished art directors offered their perspectives on moving from print to web, giving me so much to think about that I’m not sure where to start. Read more »
Web copy that can easily be read by the human reader. Fresh and pertinent stories. Key words and phrases. Title tags and description tags that pertain to only the copy on that page. Finding what you’re looking for on the Internet.
I looked at some Bible passages recently and realized that the book titles, numbered chapters and superscribe sentences had a direct correlation to some of the basic things I’ve been learning about SEO. Is employing a Search Engine Optimization strategy for a website similar to indexing the Bible? Are search engines and web crawlers doing the same thing that scribes and compositors did on pages of the Gutenberg Bible? Read more »
After not going to the Lindenmeyer Paper Show since 2005, it was fun to return this year, even though this year seemed very different. The show was the same: paper companies in different booths showing off their paper to potential clients, talking about the latest papers, and how it holds color. Great food, nice place, and you get to see some people you haven’t seen in a while. But I couldn’t help to think that in the middle of a national financial crisis, it was very weird to go to a show where the industry that’s hosting it, is in a crisis of its own. Read more »
